The summer is upon us! With more people getting the COVID-19 vaccine, we can finally embrace the summer activities we missed a year ago. Whether you are relaxing at the beach or chilling by a pool, people need an escape from the heat. While you are shielding yourself from the sun’s rays, you could be finding some new clients at the same time!
To successfully build your business, you have to be able to sell yourself genuinely. One industry we recommend insurance agents look at for inspiration is realty. Realtors are experts at marketing their skills, their lifestyle, and their clients. You can learn from their marketing expertise and apply that knowledge to your strategy with these three key lessons.
If you don’t know, Google My Business (GMB) lets you freely promote your business website and the Google Profile you create in Google Search and Maps, making it easier for prospective clients to find you. Generally, if someone is looking up information on businesses like yours, they’ve decided to commit to the service. One way or another, people will find some kind of information on you and your business, so it behooves you to curate the information you want them to find as opposed to suppositions born of misinformation. Here’s how…
As an insurance agent, you can work with a lot of different insurance companies. It can sometimes be difficult to identify the features you will need to have an excellent working relationship with your carrier, but it’s imperative to keep your business successful. Here are some ways to find the best fit for you.
Who is the most important person in an insurance agency? The client! Clients are the reason why we’re in this business; they deserve our gratitude.
And there’s plenty of ways to say thank you without breaking the bank. By following our tips and tricks, you’ll be able to keep that relationship with your client going strong, putting your agency in the best place to pick up any further work. And by showing gratitude, you’re also more likely to get a referral from your clients, creating a snowball to success.
You (hopefully) have survived the crazy shortages, waiting outside of stores, found a comfortable mask and learned that hand sanitizer is not just for toddlers! You’ve hunkered down, homeschooled your children and tried to find a balance between keeping your business afloat and keeping your employees working and earning a paycheck. Now your state is moving to Phase Three. What is that?