The Normandy Blog

Advice, Information and Updates on the Workers' Comp Industry

Marketing Update: Which Social Media Sites Are Worthy?

May 23, 2023

When the landscape is ever-changing, how do insurance agents decide what is right for them and their business? Here is your guide to the three best social media platforms.

Why Insurance Agencies Are Signing Up Cannabis Clients

May 18, 2023

Cannabis is still a hot topic, and some insurance agencies are unsure whether to get involved in the industry. Those involved and actively going after cannabis clients have learned that the industry is not only lucrative but, in many cases, life-saving. So, here's what you need to know as an insurance agent considering the cannabis industry.

The Introverts Guide to Networking

April 24, 2023

For introverted insurance agents, networking events are often very stressful experiences. Here are some strategies for introverted agents to best use their strengths to their advantage.

Is the Cannabis Industry Growing?

April 24, 2023

The cannabis industry has seen significant growth in recent years with the legalization of marijuana in some countries and states. Cannabis businesses typically need several types of insurance, including general liability insurance, property insurance, and workers' compensation insurance.

Who Needs Cybersecurity Insurance?

April 14, 2023

Cyber threats are everywhere and ever-increasing, and it only takes one wrong click. These are the clients who benefit most from cybersecurity insurance policies, from healthcare to tech.

3 Types of Lead Magnets to Turn Cold Leads Into Warm Leads

April 3, 2023

Often, the hardest group to reach in a marketing funnel are your cold leads. Here are a few lead magnet strategies to turn them into warm leads.

3 Ways to Earn Customer Referrals

March 27, 2023

One of the best marketing tools to use is referrals, but they can be hard to get. From just asking to initiating a workflow, here are the best strategies to consider.

Blog Topics That Attract Insurance Leads

March 21, 2023

Blogging takes longer than most companies anticipate, especially when you consider blogging should be a regular task. Coming up with topics every week can be exhausting. Let's take a look at some of the topics that attract leads, and break down why.

What Are the Best Keywords to Use to Attract Insurance Clients?

March 16, 2023

In today's digital age, having a strong online presence is crucial for attracting and retaining clients to your insurance business. Choosing the right keywords is essential to a successful digital marketing strategy.

How to Use Keywords to Attract More Leads to Your Website

February 28, 2023

Keywords will help you attract more visitors to your website, but only if you use the correct keywords in the correct way. Here's how!