The Normandy Blog

Advice, Information and Updates on the Workers' Comp Industry

How to Kick up Your Marketing for the New Year

November 28, 2023

The holidays and the new year are incredible times to kick up your marketing strategy. Here are some practical strategies, from social media marketing to positioning yourself as an expert in the field, to start the year off right.

Climate Change and Property Insurance

November 14, 2023

Climate change is making natural disasters worse and affecting areas that were once believed to be safe from these disasters. How are property insurance companies adapting to climate change, and what should you know about how insurance can protect you?

How to Market to Blue-Collar Industries

November 8, 2023

When searching for new industries to target as an independent insurance agent, blue-collar may be where you should look. Here's your guide to marketing to blue-collar industries and build your client base.

What Are the Risks of Using AI in Your Business?

November 2, 2023

Using AI in your business can be one the most helpful tools to your most productive self, but there are some pretty significant risks—here's what you need to know and how to protect yourself and your business.

Want to Open a Food Truck? Here’s What Insurance You Need.

October 24, 2023

Do you want to open a food truck? When considering starting a food truck business, it's essential to consider all the ways that you need to be protected. Here are the insurance policies that are foundational to a food truck business.

Why Schools Need Property Insurance

October 18, 2023

Schools face new threats every day, from fire to natural disasters to vandalism. Here's how property insurance helps to get you back on your feet and why every school needs it.

What is a PEO? Here's What Businesses Need to Know

October 4, 2023

Many small to mid-sized business owners are intrigued by the idea of professional employer organizations but can be confused about how they work. Here is an insight into the behind-the-scenes of PEOs and workers comp.

How to Build Trust Through Marketing

September 26, 2023

Sales is one of the most challenging industries to build trust in, but it's so essential to your success. Here's how to enhance your marketing strategy to achieve trust for insurance agents.

5 Most Common Insurance Claims at Grocery Stores

September 12, 2023

When running a grocery store, it is essential to know what risks your business is exposed to. Here are some of the most common insurance claims at grocery stores and what insurance is helpful in protecting against these issues.

How to Market to Hotels and Motels

September 5, 2023

Hotels and motels offer independent insurance agents so much opportunity to grow their business. An effective and efficient marketing strategy will ensure you can enter this niche. Here is your guide to marketing to hotels and motels.