The Normandy Blog

Advice, Information and Updates on the Workers' Comp Industry

Blog Topics That Attract Insurance Leads

March 21, 2023

Blogging takes longer than most companies anticipate, especially when you consider blogging should be a regular task. Coming up with topics every week can be exhausting. Let's take a look at some of the topics that attract leads, and break down why.

What Are the Best Keywords to Use to Attract Insurance Clients?

March 16, 2023

In today's digital age, having a strong online presence is crucial for attracting and retaining clients to your insurance business. Choosing the right keywords is essential to a successful digital marketing strategy.

How to Use Keywords to Attract More Leads to Your Website

February 28, 2023

Keywords will help you attract more visitors to your website, but only if you use the correct keywords in the correct way. Here's how!

Image of Conference room with individuals dress in business formal attire

2023 Conferences for Insurance Agents

February 14, 2023

Visit any number of these conferences this year to learn about networking opportunities, the latest Digital Age updates, and ways to inovatively expand.

Why Reviews Matter for Insurance Agents

February 9, 2023

Reviews have become an integral part of every purchase, even insurance. Clients want to know other people's experiences with high-stakes investments like insurance. Because of this, reviews should be an essential element of your marketing strategy.

What Do Clients Look For in an Insurance Agent?

January 26, 2023

When clients choose an insurance agent, some factors are frequently considered. Knowing these is an excellent way to build your marketing strategy; make this information readily available so clients can easily choose you.

Who Needs EPLI?

January 25, 2023

Since the pandemic, lawsuits against employers have increased. This blog post lays out the concept of EPLI and how it can protect employers from most industries against lawsuits that have the potential to bankrupt a business.

What Insurance Do You Need for a Yacht?

January 12, 2023

Yacht insurance can be complex, but is vital for any owner. In this article, we look at the risks that are covered and how to identify the best plan for you.

Is Blogging Worthwhile for an Insurance Agency

January 6, 2023

While blogging is time-consuming, there are many reasons that it can benefit your business, including attracting more leads. So, in this post we will explain the value of blogs, along with the many "rules" of blogging in order to make it worth your while.

Workers' Comp Insurance: What We Expect in 2023

December 29, 2022

From changes to workplace culture to career changes that affect workers' comp, there is a lot to consider from an insurance standpoint in 2023.