Marketing Update: Which Social Media Sites Are Worthy?

May 23, 2023


Rebecca Batisto
Marketing Update: Which Social Media Sites Are Worthy?

In today's digital age, social media has become integral to marketing strategies for businesses across various industries. Insurance agents are no exception. This marketing strategy takes significant time and effort. With so many options available, you may be overwhelmed with what direction to go in. Here are some of the most impactful social media platforms insurance agents can utilize and what each of their benefits are. 

Why Social Media Marketing

One of the most significant benefits of social media is that it allows agents to connect with their target audience, establish credibility, and increase brand visibility. It provides a platform to share informative content, engage in meaningful conversations, and build a community of clients and prospects. With the ability to target specific demographics and interests, social media enables agents to reach potential clients more effectively. By including social media in their marketing calendar, insurance agents can leverage its power to expand their reach, enhance customer relationships, and drive business growth.


With over 2.98 billion monthly active users, Facebook remains the largest social media platform, making it a valuable tool for insurance agents. The platform reaches two marketing funnel stages: awareness and loyalty. Facebook's robust advertising platform allows insurance agents to precisely target their desired audience based on demographics, interests, and even location. This capability enables agents to reach potential clients who are more likely to be interested in their insurance products. Insurance agents can also create a Facebook business page to build a community of clients and prospects. They can share informative content and industry news or engage in meaningful conversations, establishing themselves as experts in the insurance field. This community builds the loyalty of your clients and encourages them to return to you for future purchases. 


LinkedIn is a professional networking site widely used by businesses and professionals. Insurance agents should consider leveraging LinkedIn for a few reasons. The first is the B2B opportunities on the platform. LinkedIn is particularly beneficial for agents specializing in insurance like workers comp, as it allows them to connect with businesses, potential clients, and decision-makers. Agents can join industry-specific groups, participate in discussions, and establish valuable connections, leading to potential business opportunities. The second advantage of LinkedIn is that agents can utilize LinkedIn's publishing platform to share insightful articles and industry expertise. By consistently providing valuable content, agents can position themselves as thought leaders and gain credibility among their professional network.


Although primarily known for visual content, Instagram can also be a valuable social media platform for insurance agents. Through visually appealing content, insurance agents can showcase their company culture, client success stories, and community involvement. Sharing engaging images and videos helps humanize the insurance industry and build trust with potential clients. This will boost your company image and encourage people to close deals with you rather than competitors. Further, insurance agents can increase their reach and visibility on Instagram by using relevant hashtags or building networks by collaborating with other agents. 

Be sure to bookmark: and check back weekly to catch future posts about how to attract new customers. Normandy Insurance has evolved since 2006, becoming a top choice for agents in 22 states. Originally focused on workers' compensation, Normandy now underwrites general liability, commercial property, cyber, and yacht insurance. Preferred by independent agents for offering innovative and cost-effective coverage solutions with an emphasis on customer service.

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