March 16, 2023
In today's digital age, having a strong online presence is crucial for attracting and retaining clients to your insurance business. Choosing the right keywords is essential to a successful digital marketing strategy.
In our previous blog post, we laid out the elements of a good keyword strategy that ensures you appear higher in search engine results. Here's your guide to the best keywords insurance agents can use to attract clients and tips to use them effectively.
Keywords are words or phrases users type into search engines to find information. In the insurance industry, agents or businesses should consider different keywords when developing their digital marketing strategy. Generic keywords, such as "insurance," are broad terms that attract many searches but are highly competitive. So, while it helps search engines like Google understand your business, it's unlikely to appear in a search for "insurance" unless you pay big bucks to get a sponsored ranking.
Some keywords are more likely to attract insurance clients than others, and some may be more beneficial to the specific type of insurance you're selling. For example, "insurance quotes" is a high-volume keyword that potential clients often search for. Keywords specific to the insurance you offer, like "workers’ comp insurance," "health insurance," and "general liability insurance," are more specific to your business but are still relatively high volume. These keywords reflect common types of insurance people need and are likely looking for. By incorporating these keywords into their website content and online ads, insurance businesses can increase their visibility in search engine results and attract more qualified leads.
While popular keywords can attract traffic, they may not always generate high-quality leads. Long-tail and geo-targeted keywords can help insurance businesses attract more targeted and qualified leads. Using your target clients like "general liability for contractors" is a long-tail keyword that may attract people looking for a specific type of insurance. Similarly, "construction insurance in Atlanta" is a geo-targeted keyword that can attract people looking for insurance in a particular location. By targeting these specific keywords, insurance businesses can attract people who are more likely to convert into clients.
Insurance businesses should optimize their website and content for search engines to get the most out of their keyword strategy. This means using keywords strategically, such as in page titles, subheadings, and meta descriptions, and to describe images on the page. It also means creating high-quality, relevant content that naturally incorporates keywords. When content is well-written and provides value to readers, search engines are more likely to rank it higher in search results. Using tools like Google Analytics and keyword testing tools can help insurance businesses track the performance of their keywords and make adjustments to improve outcomes.
Be sure to bookmark: www.normandyins.com/blog and check back weekly to catch future posts about how to attract new customers. Normandy Insurance Company is a workers' compensation carrier, also offering general liability, property, yacht, cybersecurity insurance and other lines as well.