May 23, 2022
Success in the insurance industry is all about relationships. One of the best ways of building relationships with potential customers is through networking events. Organizations like Business Network International (BMI) and the local Chamber of Commerce host regular networking breakfasts.
To make the most of such networking events, you need to be prepared. So, what materials should you bring with you? Here are some of the marketing materials you can carry to a networking breakfast to enhance your chances of success:
Traditionally, physical business cards have been considered the most effective way of sharing contact information. However, the reality is that most of these cards end up lost or discarded. When going to networking events, take a digital business card instead.
Also referred to as electronic or virtual business cards, these cards are more sustainable, cost-effective, and interactive than their physical counterparts. Digital business cards can be shared via QR code, link sharing, text, email, social media, or virtual backgrounds (within Zoom calls for example).
At the networking breakfast, you are likely to meet people who are interested in your company’s goods or services. Therefore, be sure to carry some marketing materials that you can share with potential customers. These could be samples, company brochures, flyers, catalogs, product data sheets, case studies or presentation folders.
Social media is a great way to connect and stay in touch with prospects after a networking event. As an independent insurance agent, you need to have a professional business page on Facebook, Twitter, and LinkedIn. For consistency, be sure to have the same username and profile photo across all platforms. Write a professional bio and use keywords relevant to your business. Follow local organizations and businesses and interact with whatever content they post. As often as possible, share useful information and tips to keep your followers engaged.
You might be given five to 10 minutes to showcase your business in certain networking groups. At the end of your presentation, people should clearly understand who you are, what your business is about, and what is in it for them. Start by talking briefly about your education, certifications, and experience in the industry. Next, share information about your unique products or services. Finally, mention any awards or credentials you have received and end the presentation with a call-to-action. One idea is to offer a trivia question and give the answer away on your social media page so that you are more likely to get new followers.
The next time you attend a networking breakfast, be ready with these materials. It will enhance your chances of having great conversations, making valuable connections, and even generating sales.
At Normandy Insurance, we want to help independent agents get ahead. Check back weekly for our marketing tips and advice on growing your insurance business. If you’re writing workers’ comp or general liability, make sure you add Normandy Insurance Company to your portfolio of options. Get appointed with us or send us a submission to firstname.lastname@example.org.