The Normandy Blog

Advice, Information and Updates on the Workers' Comp Industry

How to Build Trust Through Marketing

September 26, 2023

Sales is one of the most challenging industries to build trust in, but it's so essential to your success. Here's how to enhance your marketing strategy to achieve trust for insurance agents.

5 Most Common Insurance Claims at Grocery Stores

September 12, 2023

When running a grocery store, it is essential to know what risks your business is exposed to. Here are some of the most common insurance claims at grocery stores and what insurance is helpful in protecting against these issues.

How to Market to Hotels and Motels

September 5, 2023

Hotels and motels offer independent insurance agents so much opportunity to grow their business. An effective and efficient marketing strategy will ensure you can enter this niche. Here is your guide to marketing to hotels and motels.

What Insurance Coverage Do You Need for Your Grocery Store?

August 28, 2023

Running a grocery store business can be risky, and it's vital to protect your store with a few insurance policies. Here are the three policies you need for a well-protected and successful company.

How to Market to Franchise Owners

August 14, 2023

Insurance agents who want to sell workers comp policies to franchise owners often have trouble making an effective marketing strategy. Here's your guide.

Does Your Business Need Threads?

August 9, 2023

Threads is a new app from Meta, making headlines as the latest must-join platform. What is Threads, what are the advantages of making an account, and is it worth joining for independent insurance agents? Here's all you need to know.

Deep Fakes and Cybersecurity

July 25, 2023

In a world of advanced technology, cyber attacks like deep fakes are a constant and potentially catastrophic threat. Here's what you need to know about the technology and how to protect yourself and your business.

Which Marketing Method Is More Effective?

July 18, 2023

For insurance agents who are short on time but understand the importance of marketing to the success of their business, here is the method you should focus on to be most effective for you.

Summer Networking Events You Could Host

July 13, 2023

Independent insurance agents are always looking to grow their business, and warm summer weather is great for networking events. Here are some of the best types of events for independent agents to throw to make connections and meet potential clients.

How AI Is Causing More Cybersecurity Attacks

June 19, 2023

Though AI has advanced the cybersecurity industry greatly, the technology has caused an increase in attacks and made attacks more sophisticated. These threats are varied, from weaponized AI to AI-enhanced social engineering. Here's the need to know.