December 9, 2020
By Rebecca Batisto
Should insurance agents be on Instagram?
The numbers are very straightforward. Instagram is the second most used social media platform in the United States, with 500 million active daily users and more than 800 million monthly users.
Your future clients are on Instagram, so you should be too.
Businesses are getting wise to this fact. Indeed, there are now over 25 million Instagram business accounts, while more than $7 billion was spent on Instagram advertising in 2019 alone. Whether you’re debating setting up an Instagram account, or your current one is stalling, it’s vital that insurance agencies use Instagram to maximize their outreach.
We already covered the app’s importance in our previous blog, Three Easy Ways To Get Your Insurance Business Noticed On Instagram. But it’s vital to remind ourselves of the marketability that Instagram can bring.
Firstly, creating an account is expected of you. When a potential client needs an insurance agent in their area, they won’t always use Google to search for one. If they type ‘Insurance Charlotte’ into Instagram, and you’re a Charlotte business that isn’t on the platform, you’re potentially losing out to your rivals.
Secondly, you can build immediate trust with a future client. Having a wide range of social media accounts - especially if verified - shows that your business is successful enough to move resources into marketing themselves online.
Like Facebook, Twitter, and LinkedIn, you can use Instagram to lead users to your website. By posting engaging content, you can build relationships and increase traffic, which in turn can increase potential client numbers. Happy clients can also tag you in their posts, essentially giving your business an easy referral.
Finally, on Instagram, you can attract some top talent to your business. Need a new staff member? You don’t have to exclusively use LinkedIn to advertise your opening. Draft a quick job vacancy post on Instagram to maximize your chances of securing gifted, skillful applicants.
You can go above and beyond by making sure your Instagram account has a consistent theme. Instagram themes are a social media trend that champions visual consistency and can help an insurance agent grow their agency. In short - it’s all about making your feed as uniform as possible where each new post looks like it truly belongs on your account.
Again, through an Instagram account, you can build immediate trust with a future client. Following on from the argument that having a wide range of social media accounts shows that your business is successful enough to move resources into online marketing; adopting a theme to make your account look even more professional, well, then you must be the best agency in town. Keeping up appearances is crucial in this industry.
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