December 22, 2022
Get ahead on your 2023 marketing opportunities! Here's your guide to marketing in January 2023.
New Year's Day is a great way to kick off your marketing for the year. It's a great time to list all you can offer small business owners. You can make this a single post, a newsletter topic, or an email to target potential leads.
January is Financial Wellness Month, and it's a great time to reach out to clients and tell them how you can help save them money by providing an analysis of their current insurance policies. National Trivia Day
January 4th is National Trivia Day, a fun way to market your business. National Trivia Day is usually a quick social post, but it can be an email, too, with a trivia fact about your product. (p.s. Make sure you add a poll feature to the post to increase engagement!)
If you're looking for a way to reach new clients, consider hosting a trivia night at your local restaurant. Place flyers in local business centers or at networking events and give a concise introduction to your business before the trivia begins. First drink free will usually drum up a good amount of customers.
January 19th is Get To Know Your Customers Day. This is a fun opportunity to connect with your current customers and strengthen your connection. You could post a question and invite them to comment online, or you could offer to connect customers that might be able to offer business opportunities to one another.
January 29-February 5 is National Storytelling Week, an excellent opportunity to share testimonials and case studies. This can be another email or social media campaign coming on the heels of Financial Wellness Month. Ensure you've asked existing clients for their testimonials well before January 29th.
Be sure to bookmark: www.normandyins.com/blog and check back weekly to catch future posts about how to attract new customers. Normandy Insurance Company is a workers’ compensation carrier, also offering general liability, yacht, EPLI and other lines through our wholesale division.