January 6, 2023
The point of blogging is to share your thoughts, opinions, experiences, and knowledge with the world. It is a great way to build an online presence, network with other bloggers, and establish yourself as an expert in your field. Also, blogging can help drive website traffic, generate leads, and increase brand awareness. It is an invaluable tool for any business or individual looking to build an online presence and establish themselves as an authority in their field.
When you write a fresh blog each week, Google recognizes that your website is being updated. In the search engine's opinion, your site is alive and worthy of promotion. In other words, you'll get ranked a little higher. In addition, if you use the same keywords that your clients use in their internet searches, your site is more likely to be found by the right people, i.e., potential clients.
The rules of blogging can vary depending on the platform you are using, but here are some general guidelines that apply to most blogs:
When blogging, you want to write about relevant things to your audience. So, spend some time thinking about topics and perhaps even a series of topics. For example, we provide informative content on the Normandy blog that helps insurance agents get more clients. An example of a series of blog posts we might write would be "How to Get Started on Social Media."
You can get ideas from Google through keyword searches, looking for the "People Also Ask" section of Google, Quora.com, and Reddit.com, and by asking in your networking or social media groups.
There are easy and more complex ways to measure your blog's success. If you are tech-savvy, Google Analytics is the best way to see if more visitors are coming to your website since you started blogging.
If that's too techie for you, you can use free and easy methods, depending on where your blog is hosted. If you are using WordPress, download the free plugin Jetpack. Once set up (you don't need to pay for extras), you will get a bar chart on your website to show how you are progressing. Wix and Squarespace both offer easy options similar to that on WordPress.
At Normandy Insurance, we often offer marketing advice to insurance agents. Be sure to bookmark: www.normandyins.com/blog and check back weekly to catch future posts about how to attract new customers. Normandy Insurance Company is a workers' compensation carrier, also offering general liability, property, yacht, EPLI, and other lines through our wholesale division.
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